Weekly Goals for Artists Confirmed for an Afton Show

30+ DAYS OUT

Ticket Goal: Sell 5 Tickets this week, get the ball rolling early!

TICKET BENCHMARK PERKS:

• 5 Tickets = We post you to Bands in Town! (12 Million Users).
• Current Top Seller of this show listed as Featured Artist on AftonShows.com Homepage

TO DO LIST FOR WEEK ONE:

1. Order Thermal Tickets & Flyers at myafton.com so they arrive in time (Plus FREE Shipping)!
2. Create your Facebook Event and invite all of your FB friends. Post about show on any and all social media (Twitter, IG, Snapchat, etc)
3. Email & text message everyone in your phone with the promo code discount!
4. Have each member read our best strategies article on how to easily sell 20 tickets: https://myafton.com/blog/how-to-sell-20-tickets/
5. Make sure each member carries physical cash tickets & flyers everywhere they go:

• Always have cash tickets and flyers in your wallet.
• Anytime you see a fan or friend face-to-face, sell them a ticket if they show interest.
• Don’t force your fans go online if you are going to see them in person!
• Always be prepared to promote your band, this show, and sell tickets to anyone you know.

20-30 DAYS OUT

Ticket Goal: 5-10 more Tickets sold this week

TICKET BENCHMARK PERKS:

• 10 Tickets = You get 10,000 Facebook Ads: www.myafton.com/spotlight

TO DO LIST FOR THIS WEEK:

1. Send an email & text message reminder to get tickets before the promo code expires! (Some selling hints: On average, people say “I’ll buy later” 3 times before they actually say yes or buy a ticket. Good follow up is the key. Always ask for a call to action or for some sort of reply. Better to know if they cannot make it so you can cross them off your list!)
2. Give INCENTIVES to your fans to buy early and to bring friends to your show.
3. Get fans to bring friends and turn 10 ticket sales into 40 ticket sales: www.aftonresources.com/fans.html
4. Continue to get the word out about the show in any other ways that work.

14-20 DAYS OUT

Ticket Goal: 5-10 more Tickets sold this week.

TICKET BENCHMARK PERKS:

• 20 Tickets gets your Thermal Ticket order from last week 100% refunded!
• 20 Tickets means we can lock in your exact Time Slot.
• 20 Tickets = Your PAY GUARANTEE INCREASES TO $50 + $2 Per Fan from 21-34 Fans.
• LONGER Set is possible at 35, 50, & 75 Tickets.

TO DO LIST FOR THIS WEEK:

1. Tell fans what time slot we’ve locked in for you (if you have 15-20 sold by this point).
2. Continue telling every person you see face to face through everyday activities about the show.
3. Are you still carrying around flyers and physical cash tickets everywhere you go?
4. You see potential ticket buyers / new fans everyday. At work, at school, at the bars, at church. Tell them about your show.
5. Use the powerful LEVERAGE you have in your personal network: Your best friend has a girlfriend, your brother-in-law has 3 best friends, your girlfriend has 2 best friends, etc. Every connection you have has their own connections. If your closest friends buy tickets and vouch for you to their friends – you’ll go from 20 to 50 tickets sold in no time.
6. Create a short Promo Video to post on YouTube and to post to your FB page: Doesn’t have to be fancy, just record it on your phone. Include show details, your Promo Code discount, link to buy tickets & your INCENTIVES program that will get your fans to bring their friends!

7-14 DAYS OUT

Ticket Goal: Get all of your “maybe’s” to commit & buy a Ticket. Personally follow up!

TICKET BENCHMARK PERKS:

• 25 Tickets earns A FEATURED ARTIST BLAST to AftonShows Twitter (12,500+ Followers)
• 30 Tickets gets $25 of your Flyer order at MyAfton.com refunded!
• 35 Tickets = Your PAY GUARANTEE INCREASES TO $100 + $2.50 Per Fan from 36-49 Fans.

TO DO LIST FOR THIS WEEK

1. Ask everyone who has ALREADY bought a ticket to bring friends!
2. Use your incentives program, explain how much it will help you. They’ll want to help! This is the easiest way to turn 20-25 existing ticket purchasers into an extra 10-20 sales.
3. Keep having all members actively promote and have conversations with everyone they see.

WEEK OF THE SHOW

Ticket Goal: Get at least 10 more Tickets sold this week. Make sure to validate any remaining cash sales at myafton.com

TICKET BENCHMARK PERKS:

• 40 Tickets earns A FEATURED POST on AftonShows Facebook Page (35,000+ Followers)
• 50 TICKETS = GUARANTEE INCREASE TO $200 + $3 Per Fan from 50-74 Fans.
• 75 TICKETS = GUARANTEE INCREASE TO $300 + $4 Per Fan from 76-99 Fans. 
• 100 TICKETS = GUARANTEE INCREASE TO $500 + $5 Per Fan past 100+

1-2 DAYS OUT

Ticket Goal: Hit up all “maybe’s” or friends who say they’ll attend.
Make it clear to fans: Door sales cost them more money and buying a Ticket now helps you.

DAY OF SHOW

Ticket Goal: Final blast to fans to get Tickets sold today! Text, Email, Facebook & Call.

Remember: Fans who “promise to pay at the door” flake out 80% of the time. Don’t let that decimate your draw!

REMEMBER TO GET VIDEOS & PICTURES TAKEN OF YOUR LIVE PERFORMANCE!

Each month we’ll post the BEST VIDEOS to our AftonShows YouTube channel, and the BEST LIVE PICS to our social media pages.
*REQUIREMENTS: Must get 20 Tix sold.
Email Vids/Pics to socialmedia@myafton.com
Must Include: Act Name, Afton Show Date/Venue you played, & Social Media Handles.