How It All Started Back in 2002, I remember playing at a venue with my band. It was up on a hill in plain view of the busiest highway in the city. At least 100,000 cars drive by everyday and see this club’s marquee. I remember thinking, “Wow, if only we could put up a [...]
Background Let me start by saying, I am not an artist. But I have been an entrepreneur working to build Afton since 2006 with more ups and downs than I can even remember. I feel there are so many similarities between being an artist trying to make it in the music industry, and working with [...]
Nobody Responds to Your Booking Requests?! I’ve been there, we all have. You spend 20 minutes crafting an email to your favorite venue’s booking person. You’ve explained in detail what your music sounds like, who you’ve shared the stage with, the tours you’ve opened for, what press you’ve gotten, and you’ve explained how many years [...]
“Waiting until you are ready is the same as expecting it to never happen.” –Mel Robbins, 5 Second Rule As musicians, often we find ourselves waiting until we feel “completely ready” before we take action. Or even worse, we wait for someone else to do the work for us. This is one of the biggest [...]
Image via Flickr / CC license In our last blog, we gave you some suggestions on the fundamental items of your merch table. Now what? Achieving Maximum Exposure Let’s go a bit deeper into putting together and managing your merch table at your shows. These are some solid tactics that will help you sell or [...]
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