Talking About promotion

Spend More Time on Music? Or Promotion?

I’m a Musician just like you. We are creators, artists, poets. If there’s one thing we love more than anything in the world – it’s creating music. But what happens if we spend all of our time writing and playing music but fail to put enough time into marketing and promotion? Doing What’s “Easy” is [...]

Talking About promotion

Is Social Media Helping or Hurting Musicians?

I get asked this question every week by our artists. “Is technology and social media helping or hurting my ability to build a fan base?” The answer is, both. Technology and social media has allowed unsigned musicians to interact with and grow their fan base worldwide in a way that was never possible before. Social [...]

Talking About live-performance

How to Book More Gigs.

Nobody Responds to Your Booking Requests?! I’ve been there, we all have. You spend 20 minutes crafting an email to your favorite venue’s booking person. You’ve explained in detail what your music sounds like, who you’ve shared the stage with, the tours you’ve opened for, what press you’ve gotten, and you’ve explained how many years [...]

Talking About afton-artist

Don’t Wait Around for Your Big Break!

“Waiting until you are ready is the same as expecting it to never happen.” –Mel Robbins, 5 Second Rule As musicians, often we find ourselves waiting until we feel “completely ready” before we take action. Or even worse, we wait for someone else to do the work for us. This is one of the biggest [...]

Talking About business

Stocking Your Merch Table

Image via Flickr Getting Your Name Out There One of the most important tools in an artist’s toolkit is Merch (or “merchandise” if you’re classy). For a local act, it’s a no-brainer. As any nationally-touring act will tell you, if you don’t have any merch, you need to get some now! Most bands make the [...]