Let me start by saying, I am not an artist. But I have been an entrepreneur working to build Afton since 2006 with more ups and downs than I can even remember. I feel there are so many similarities between being an artist trying to make it in the music industry, and working with a start up.
In so many situations I have had to rely 100% on my own motivation and grit to get through the grind and the hurdles thrown at our company. Artists are the same. You are in charge of your own outcomes, only YOU care enough about your music to see it through and make It happen. YOU have to believe in yourself to get where you want to be, the hard truth is no one can do it for you.
So What Can I do?
But fear not, that is where we come in. In an industry that is quick to dismiss you, we stand with you. From the beginning, Ryan and I have worked tirelessly to provide you choices, resources, and support in finding shows, building your fan base, and successfully performing. Compare it to a marathon… You have to show up to train, but we can provide you with the right shoes, training routines, and cheer you on from the sideline.
In any aspect of your life, you have to believe in what you do and execute.
As Jen Sincero says in her book You are a Badass:
“Our thoughts become our words, our words become our beliefs, our beliefs become our actions, our actions become our habits, and our habits become our realities.”
So start small. Take a moment everyday to appreciate yourself and encourage yourself, then do it again tomorrow. Ignore negativity and really lean in to your music and the career you want to have. It may not happen overnight, but believing in your self is a transformation that will benefit all aspects of your life.
We are here for you and want to be a part of your success story.