Maximize Promo Codes to Get Fans to Buy Tickets Now!

promo codes
Promo Codes Save Your Fans Money On Tickets

What are Promo Codes?

Afton provides Promo Code discounts to our artists to help get fans to buy Tickets early on. Promo Codes save your fans money off the advance Ticket price. Promo Codes do not affect your artist payout, Afton eats the cost of these discounts from our cut.

Top Tactics to Use Promo Codes

Thousands of our artists sell 10-20+ Tickets in 1 day when they use Promo Codes effectively in their promotion. Here are the top tricks and tips:

First off, understand that fans won’t buy advance Tickets ASAP if they don’t see any reason to. People procrastinate on everything. But the longer they procrastinate to buy a Ticket to your show, the risk increases that they bail on you, forget about the show, or make other plans!

You also miss out on powerful word-of-mouth promotion if fans wait and wait to buy Tickets until the last minute. For instance, 10 Tickets sold 40 days prior to the show can turn into another 10-20 Ticket sales because Fans that purchased early on have your show on their calendar and will be telling their friends to go to the show with them.

Other Shows and Promoters

Even if you’re playing a show outside of Afton, ask the venue or promoter if they can give you Promo Codes. And make sure they don’t take that out of your payout! 

Urgency

Ever notice how cyber Monday deals online get tons of sales? That’s because it creates URGENCY and it expires.

You must create URGENCY WITH YOUR PROMO CODES so that you can basically create a “Cyber Monday” type scenario with fans.

Urgency helps fans get in gear now.

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Amelia Kintz
Co-Owner at Afton Shows
Amy joined Afton in 2006 and is Co-Owner of Afton LLC. She helped Ryan Kintz build the company from the ground up and is passionate about helping local artists reach their personal goals and perform onstage. Amy loves going to concerts, traveling, snowboarding, being vegan, and spending time with her daughter Ziah and dogs (Minus and Maida). Amy is the CFO, Booking Manager, and Scheduling Coordinator for the 100+ music venues that we work with. Amy is heavily involved in creating new services for our artists and in continually optimizing how our booking systems operate. She is also Director of Software and leads our web, app, and software development teams.