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Repeat after me: promotional flyers are not obsolete.
This claim may surprise you, because a quick look around the internet would suggest otherwise. The vast majority of people believe that they are outdated and inefficient.
The arguments in favor of this claim are convincing enough. Receiving flyers is annoying. No one pays attention to flyers, they go straight to the trash. Promoting a concert on social media is way easier than passing out promotional flyers.
Don’t listen to any of that advice, because it’s bad. The truth is that using flyers to promote your concerts may be more important than ever, and we’re about to share the secret that all these other people are missing.
That secret is simple: The effectiveness of a flyer is entirely based off of the manner in which it is distributed. And almost everyone is doing it wrong.
Consider your own experience with flyers ‘in the wild’. I can almost guarantee that the majority of flyers you’ve seen were attached to poles, piled on tables and counters, or shoved in your face while you walked down a busy street.
If you’re anything like every other aspiring artist in the world, you probably spend a good deal of time wondering how to increase the attendance of your concerts. Event marketing can be difficult, but as industry veterans, it’s something we’ve gotten pretty good at over the years.
That’s why we decided to put this guide together that goes over online concert promotion. If you are interested in growing your audiences, developing a loyal fan base and actually selling tickets and albums, then this guide will be invaluable to you.
“Should You Rely on Others to Make Your Band Successful?”
That is a question I’ve asked myself many times over the last 15 years. But I’ve found the more that an unsigned band or rapper chooses to rely on other people to make them successful, rather than relying on themselves to put in the work, the less successful they become.
As a local band or local rapper, you are in many ways like a new startup company. You have a product you created; your art, your music, your live show. Your goal as this new startup company is to get your product out in the world, and to sell your product so others can enjoy it.
We all know that a new startup company cannot survive if their product is not selling or if it’s not bringing in enough revenue. This is why it is so crucial for you to cultivate and develop a strong fan base. The more fans you have, the more music you will sell, the more Merch you will sell, and the more money you will make when playing live. Every successful band or rapper makes their money because they have a large fan base.
THE BEST ACTION PLAN FOR PROMOTING YOUR LIVE SHOW
“I know firsthand how frustrating it can be when it feels like nobody cares about your music. That is exactly how I felt when I started my own band. This is one of the reasons I do what I do. – Ryan Kintz, Co-Founder of Afton
I want you to know that right now, even if you haven’t played any shows, you already have what we call a “SPRINGBOARD FAN BASE.” This promo plan is based on my personal and professional experiences while booking and playing live. This is how you will easily draw more people out to your live shows. Instead of being discouraged focus your promo time on the right strategies. read more…
WHAT EVERYONE IS DOING IS NOT WORKING!
The majority of local artists are already using traditional paper fliers. Yet, they are not seeing significant results from the fliers they put up. Acts are giving out hundreds of paper fliers, and NOT seeing many new faces attend their show as a direct result of the fliers distributed.
If putting up fliers is so effective, and every local artist is already giving out fliers to promote their shows, WHY ARE THEY NOT WORKING? Why are hundreds of fliers going out for these shows without much of an increase in attendance? read more…