The Art of Selling “It’s not a ‘cause!’ I don’t think six and a half thousand Africans dying everyday from a preventable, treatable disease like aids is a cause. I think that’s an emergency.” As U2 front man Bono explained to NBC’s Brian Williams in May of 2006, his concern for the continent of Africa [...]
Afton’s Perfect List Whether you are grocery shopping, Instagramming, making an artist bio, heading over to Ikea to check out that new window merchandising of lamps, or you’re Mrs. Claus hassling your hubby Santa before the holidays, you’re going to make a list. Maybe even check it twice. As an artist, I know making a [...]
Making a Successful Artist Bio Unless you’re Bob Dylan, Zorro or Mr. Green in the library with the revolver, you’re probably not as big of a mystery as you think. If you’re a lead singer, you probably like the “mysterious-who-am-I-really?” kind of vibe, but I’m here to tell you, it’s overrated. Your fans want to know you, [...]
Unfortunately, we all can’t be Regis Philbin from “Who Wants to Be a Millionaire?”. Nephelococcygia is the practice of doing what? A. Finding shapes in clouds B. Sleeping with your eyes open C. Breaking glass with your voice D. Swimming in freezing water For those of you without a falsetto range, don’t worry. The answer [...]
Imagine this: you’re an inventor, and you have built a new kind of multi-tool for home construction that nobody has seen before. You’re certain this tool is fantastic, your family raves about it, and now you want to sell it to the mass market. Do you march up to Home Depot and tell them how [...]
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